Apps on Saleschat

What are External Apps?

External Apps let you send one-way messages to your leads through SalesChat from any external system — your CRM, marketing automation platform, notification service, or custom backend.

Use cases:

• Fyno / CleverTap / WebEngage sending campaign messages through SalesChat

• Your CRM triggering a follow-up template when a deal stage changes

• A custom backend sending appointment reminders or payment confirmations

What External Apps can do:

• Unified inbox — Messages sent from Fyno, CleverTap, or any external platform appear in the same agent inbox alongside regular conversations.

• Instant lead response — When a customer replies to a campaign or notification message, your sales agent sees it immediately and can respond in real-time. No switching between tools.

• Consistent customer experience — Whether a message originates from your CRM, notification platform, or SalesChat itself, the customer always sees it coming from your single WhatsApp business number.

• Audit trail — Every message sent through external apps is tracked with delivery status.

• The message appears in the chatroom as sent by the app's bot user, so agents can see it in context alongside their own messages.

Do I need to manage contact and chatroom? No. Contact and Chatroom are automatically resolved internally by Saleschat.